With the holidays just around the corner, the end of the year is the most competitive time for small businesses. Follow these marketing tips to help your business stand out, attract new customers, and rise above the competition this holiday season. 

New Product or Service Releases

If you have a new product or service to announce, unveil it before the holidays! You’ll create buzz about your business just in time for gift giving season, and it might just be the perfect gift someone has been searching for. 

Use Unique Packaging & Thank You’s

Is your packaging instagram-worthy? With thousands of other brands sending out packages this time of year, make yours stand out with creative packaging and thank-you cards. There are so many ways to make your packages dazzle. Try adding colorful tissue paper, using patterned parcels, or using a custom stamp or stickers to brand your packages with your logo. Include a small gift or thank you in each package where you can give them a discount code for their next purchase and encourage them to leave a review. The little details can make a huge impact and encourage repeat customers. 

Show Behind the Scenes Content

Customers love to see the behind the scenes of a business. It’s interesting and gives customers a first-hand glimpse of your business’s operations. Try taking short video clips of you packing an order, printing order addresses, or even taking your parcels to the post office. These seemingly menial tasks can be turned into a fun reel. Add in trending audio or festive music and give your customers a sneak peek of your day-to-day business tasks.

Holiday Promotions & Giveaways

Now is the perfect time to offer a free gift with purchase or a discount on select items or services. With everyone shopping for others, a free gift or discount might just encourage a customer to purchase from your business instead of others. Giveaways are a fantastic way to create engagement on social media and gain the attention of new customers. Ask your followers to tag their friends and post about the giveaway in exchange for a chance to win one of your products or services.

Use Festive Photos and Content

Use this season to add fun holiday content onto your website and social media feeds. Creating festive content can be as easy as taking product photos in front of holiday decor or adding a seasonal element into your social media graphics. Get into the holiday spirit and have fun with your business marketing this season!