Yes, the good old-fashioned press release still matters

January 11, 2022 Melinda Koski

Yes, it may seem old school, but a good old fashioned press release still matters. They may not look like they use to and have to be delivered in a clever way, but they matter and can make a difference in your media coverage.

This edition of the MKPR Blog gives you our top three reasons why the press release should remain a staple in your PR efforts…so let’s jump in.

With the advancements in and prominence of social media channels and the evolving and sophisticated means of ensuring you’re reaching your target audience; it would be too easy to retire your press release writing skills. But that would be a mistake. Why? I’m glad you asked! Here are three reasons why the dutiful press release is still a key tool in your PR toolkit.

Easy and Inexpensive

Successful publicity for a business depends on sustained effort of external communications - a regular cadence of updates and interesting happenings in your business. Press releases are an easy and inexpensive way of communicating with the public what is going on in your space. Whether you’ve reached a major milestone, acquired a new company, promoted a new CEO, or broke ground on a new facility, keeping your target audience up to date and involved will prove incredibly beneficial.

Develops Consistency and Credibility

Consistency is key to building credibility with the media and even your customer. Whether we like it or not, businesses need to regularly make noise and remind people you’re still there. This is especially critical if your business is new or if you’ve entered a new space where perhaps the competition dominates the conversation. Press releases are a great way to build and sustain your presence in your market. Plus, it allows you, the spokesperson, the opportunity to control the narrative. What is it you want your customers to know? Your community? Your competition? Your press release is a valuable vessel to deliver your key messages in!

Stay Top of Mind with Press

Press releases also help us stay on top of mind with the press and will allow you to strengthen your relationships with them. The press, whether local, national, or industry specific, are an incredibly valuable asset for your business. It’s in your best interest to keep a great relationship with them. Plus, the more the press hears from you, the more they’ll come to you for comment, opinion, and expertise on topics that matter to you and your customers.

Need some help writing press releases that will most certainly get picked up? MK Public Relations has you covered.