Your best, most trusted influencers are right under your nose
We’re all guilty of it. Succumbing to the social pressures of opting for the brand or product with the celebrity spokesperson. Buying that expensive skin cream because Jennifer Aniston is the face of it (no pun intended).. I mean, if it works for her…?! Or spending an absurd amount of money on the shoes that Michael Jordan wears. I wonder how many more Lincoln’s were sold the year Matthew Mcconaughey became the laconic spokesperson behind that expensive steering wheel? And, yes. I had to look it up. Lincoln reported the strongest October sales since 2007 following Mcconaughey’s first sit in that luxury driver seat in 2014, according to the Hollywood Reporter.
What I’m here to tell you is that you don’t need to spend a fortune to increase your company's brand awareness and subsequent sales. The fact is, you have a wildly untapped plethora of spokespeople right within your four walls. It’s your TEAM. Who better to be a spokesperson for your business, products, offerings and experiences than your own team members? The truth is, many businesses miss out on this opportunity because they’re looking elsewhere for that validation when really, they have it right in front of them.
Your employees have stories. Maybe they use your product or service. Maybe they see the care and designing and the precision that goes into making your product. Maybe they’ve been working for you for 40 years and have great things to say about you! It’s more than likely that your employees have a personal story that connects them to your business.
The thing is, I trust what the 40-year veteran of your company has to say more than a paid spokesperson or advertisement. And most people would. Your employees are the most trusted source of information when it comes to your company and your products whether you like it or not - so let’s find out what they’re saying and see how we can spotlight their testimonials.
MK Public Relations can help you tap into and harness your largest group of advocates and spokespeople and use these individuals and their stories to your advantage.
Get in touch with us today at mkpublicrelations.co.
